LEADERSHIP TEAM
Together, our founders bring decades of experience in global trade, strategy, and operational leadership. Their complementary expertise drives our mission to deliver efficient and scalable cross-border solutions.
Yue Q. Yu, Ph.D.
Co-Founder
Global Sourcing and Strategy
Toronto
Yue is Co-Founder of Uniphoenix Group, where she leads global sourcing, cross-border strategy, and international business development.
Previously, she was a Partner and founding member of Brunswick Group’s China office, advising Fortune Global 500 companies on IPOs, cross-border M&A, and international expansion. She also served as Co-Chairwoman of the MarCom Committee at AmCham China from 2019 to 2022, working at the intersection of business, policy, and global markets.
Now based in Toronto, Yue brings a cross-cultural perspective and an entrepreneurial mindset to international business and strategy. Her work focuses on connecting institutions, markets, and systems to drive long-term value across borders.
Yue holds an Executive MBA from the Rotman School of Management, University of Toronto, and a Ph.D. in International Relations from the joint Peking University–Waseda University program.
Wallace Q. Feng, Ph.D.
Co-Founder
E-Commerce & Supply Chain
Beijing
Wallace is Co-Founder of Uniphoenix Group, responsible for the company’s strategy, e-commerce development, and end-to-end supply chain operations across markets.
He also serves as Secretary-General of the China Food Industry Association Think Tank, where he works with local governments and industry partners to connect production regions more directly to national and cross-border supply chain networks, helping reduce fragmentation and improve overall system efficiency. In July 2025, he was appointed Chief County Economy Expert of South China Digital Industry Group. In September 2025, he proposed a new county development pathway centered on “digitalization, industry integration, and data-driven systems” at the national rural revitalization data product launch event.
Wallace holds a Ph.D. in International Relations from the joint Peking University–Waseda University program. Outside of work, he has a strong interest in psychology and philosophy, with a particular focus on systems thinking and decision-making.
Yue is Co-Founder of Uniphoenix Group, where she leads global sourcing, cross-border strategy, and international business development. Previously, she was a Partner and founding member of Brunswick Group’s China office, advising Fortune Global 500 companies on IPOs, cross-border M&A, and international expansion. She also served as Co-Chairwoman of the MarCom Committee at AmCham China from 2019 to 2022, working at the intersection of business, policy, and global markets. Now based in Toronto, Yue brings a cross-cultural perspective and an entrepreneurial mindset to international business and strategy. Her work focuses on connecting institutions, markets, and systems to drive long-term value across borders. Yue holds an Executive MBA from the Rotman School of Management, University of Toronto, and a Ph.D. in International Relations from the joint Peking University–Waseda University program.